What we do:

The Four Point Approach:

The foundation of the CCA Main Street approach to downtown revitalization is the Four Point approach with preservation at its base, using those elements of quality that have survived upon which we can build a lasting, positive physical and emotional image for everyone who uses our downtown. These are the four elements that the Center City Association employs to build the positive image of a vital downtown.

1. Organization is the building of consensus and cooperation between the groups that play a role in downtown. Many individuals and organizations in the community have a stake in the economic viability of downtown.

2. Design involves improving downtown's image by enriching its physical appearance - not just the appearance of buildings, but also of street lights, window displays, parking areas, signs, streetscapes, landscapes, promotional materials and all other elements that convey a visual message about what downtown is and what it has to offer.

3. Promotion involves marketing downtown's unique characteristics to shoppers, investors, new businesses, tourists and others. Effective promotion creates a positive image of downtown through retail promotional activity and special events that uses downtown Springfield as a stage for community activities.

4. Economic Restructuring means strengthening the existing economic base of downtown while diversifying it. Economic Restructuring activities include helping existing businesses expand, recruiting new businesses, providing a balanced mix, converting unused space into productive property, and sharpening the competitiveness of downtown merchants.

The four point methodology works to create a total image for the community: providing the retail / professional area with its marketing niche, creating a cohesive identity unique to the community, and nurturing a cultural ambiance associated with downtown Springfield's location, appearance, and way of life.

Revitalization

Center City Association believes we get one opportunity to make a good first impression, and is researching intiatives that create the sense of place that is attractive to customers, businesses and developers. Traffic patterns, convenient parking and market analysis are all identified priorities for achieving economic sustainability in downtown Springfield. Read more about Center City Association's revitalization efforts.

Beautification

The Center City Association continues to provide 58 flower baskets to increase the aesthetic appeal around the core block of downtown Springfield. This is just a small part of the steps taken by the Center City Association to beautify the downtown Springfield community. Read more about Center City Association's beautification projects.

Promotions

What better way to attract visitors and customers to Springfield than to have an event. Center City Association's signature event, Holiday in the City is an annual kick off to the holiday season. Read more about Center City Association's events and promotional activities.